16-10-2025, 20:39 
	
	
		Someone has totally missed the point that it's advertisers who pay the big bucks to Sky (et al) and want the return for their money, which is why the games are spread across Thursday to Monday like they are. Sure, folks paying a Sky subscrition helps Sky's business model but they are a fraction of the advertising revenues. The fans would love all the games to kick off at the same time (other than 3pm Saturday, I like to watch my team live in the stadium when I can) so they can watch their side without giving a rats @ss about another game, but the advertisers would absolutely hate it.
Sky and other broadcasters are the conduit to put football into your homes/pubs, whatever to show those advertisers. Asian betting firms pay huge sums for advertsing on TV, on shirts, on match advertising etc. most of which is meaningless to us. The advertisers own football.
Have a read. https://www.theguardian.com/football/202...orship-ban
	
	
Sky and other broadcasters are the conduit to put football into your homes/pubs, whatever to show those advertisers. Asian betting firms pay huge sums for advertsing on TV, on shirts, on match advertising etc. most of which is meaningless to us. The advertisers own football.
Have a read. https://www.theguardian.com/football/202...orship-ban
A guide to real ale
“In the best pubs, you can spend entire afternoons deep in refreshment without a care in the world.”
	
“In the best pubs, you can spend entire afternoons deep in refreshment without a care in the world.”
