[St Charles Owl]

Toy town apparently sold 800ish so far

They will have been put off by the prices 

IMO we are shooting ourselves in the foot on this issue though   If the prices hadn't jumped so dramatically (inflation, apart from footballers wages, has been well below 2% for years and supporters wage increases have reflected that figure) we'd have had at least 25K home supporters for the last couple of months with the football that has been going on. The crowds have been disappointing to say the least this season.

and before anyone harps on about "buy a season ticket then"   there are thousands of supporters to whom a season ticket is worthless and a total waste of money   anyone who works shifts for example, people who can't make midweek games due to distance, people who work Satdi's and can only do midweek, other commitments ..... the list goes on.

Basically, DC got rid of our floating supporters and put off away fans in one rash decision 

Thing is though the price for this game is the same as this fixture last season, and they brought 4,500 for that game!!!  If they only bring 800 fans, that would be a very poor turnout for them even at 30 quid a ticket!!

You are right about our prices though, it's the one mistake that DC has made in my view.  I think his view might be different due to the average only being down a few hundred which means he has increased revenue by quite a bit this season anyway, and also he has sold a lot of STs for next season on the back of these prices!!  Having said that I hope he makes the tickets more affordable next season no matter what division we are in but if we are in the Championship still then he also has to keep an eye on the revenue and FFP, and tickets are still our biggest income generator.

The prices for next season are already decided by the prices of STs.

If we are still in SBC, the prices will be pretty much the same as this season. If we go up to the PL, then match day tickets will increase in proportion to the reduction in the number of matches (ie 23/19 = 21%).

The ST prices give a lot more room for maneuver than the club have used this season.  In fact they could charge 25 quid for POTD for every game and still not impact ST prices.  I am just hoping that we do not see 39 quid on the Kop for games like Bristol City even if it's the opening day or Boxing Day, that price is just too high!!  If we get to the Prem then I am hoping that like other Prem teams the mere fact that ticket sales become so much less important due to the TV money that the club do indeed stick to something like 25 quid and fill the ground every week with home fans on all four sides and the away fans in a corner somewhere.