[Washington]

I sat on the North last season was £25-£27, The Bristol City game is £42, that's about a 55-60% rise!

Looks to me like they are trying to increase revenue and attendances through the membership scheme. With a discount of a fiver per game attending 6 games covers the cost and by then they hope to have you hooked as a regular attendee at the reduced price !!
Of course, this upcoming season if they play the promised attacking football and the results are good, that in itself will help with increasing the attendances.

The home game I saw last year when I was back visiting was dire and by all accounts from the MS match reports so were the rest bar maybe a few.