[Ska'dForLife-WBA]

While I'd like to be positive about all of this, unfortunately I'm still sceptical about how much better the club could possibly perform under new ownership (I know I'm like a broken record on this, but that's because it's true). Obviously as fans, we'd rather see the club racing for 7th place each season than 17th, but the sad fact is that for a club owner, there's no tangible difference between the two. Finishing 7th won't make them any more money than finishing 17th when you factor in the amounts they'd have to spend on players to get up there. The living proof of this principle plays in black and white stripes at St James's Park; Mike Ashley has accepted mediocrity for Newcastle because he knows full well that there's no way of him making more money than he currently is. The Europa League is another con which costs more money than it generates. The system is rotten.

Unless our friends in China have a way of transforming Albion into a Champions League club - something which every club bar Manchester City has failed to achieve - there's nothing which can be done. Fingers crossed that our prospective buyer is Asia's answer to Sheikh Mansour, because nothing else will be of any real use.