[Ska'dForLife-WBA]

Bloody BBC. They've built these two ice dancers up and up and up. Switched them over to BBC1. Told us they were gonna do a Torville n Dean.

They weren't even in the top three at the start of play. Why the ridiculous hype? Every time they build ours up like this, whatever the sport, we get let down.

I get your point, but devil's advocate:

1. We're still waiting for our first medalists, and they could have been it.
2. I was persuaded to tune in by the hype, and despite it being obvious even to my layman's eye that they fluffed it early on, I still loved their Scottish dance routine, so the Beeb kinda did its job.
3. How many times did they build up Andy Murray? Was it not worth it in the end? Didn't you feel greater satisfaction and catharsis from having seen him try, try again? Should they have let him toil in total obscurity until his first final? Isn't there something to be said for letting athletes adjust to exposure and expectation?