[talkSAFT]

I kept a note last year of Albion's Turnover 2016: it was £98m, including £3m Merchandise and only £8m Gate Receipts.
I think the Premier pay-out including Sky money took it upto about £100m in 2017. (Anyone?) With Gate + Merchandise + other = about £120m say.
You literally can't afford to stick around in The Championship (or lower) with those sort of handouts!