[Stairs]

While local rivals Wolves and Villa have opted to raise season ticket prices for the 2022/23 campaign, the Baggies have frozen all adult tickets.

Plus - under their 'Next Generation' scheme, Albion have launched a series of initiatives to attract younger supporters.

They include season tickets priced at £23 – £1 a game – for anyone 16 or under, while season tickets for fans aged 17 to 19 are £99.

I might be a tad too old for this but credit to Albion for taking this approach

[talkSAFT]

"Attracting younger supporters" is crucial, 'cos kids just pick their Team from watching Sky these days. If we can get them through the turnstiles at a young age we've got fans for life, broadly speaking.
Hope Gourlay knows what he's doing for the short term, though, 'cos we'll probably be getting by without Sky's money for quite a while.